Build Game Properties That Last Beyond One Release
Successful games can become something larger. When you have the foundation for a franchise, strategic planning transforms a single title into a lasting property with sustained creative and commercial potential.
Back to HomeWhat Franchise Development Delivers
Franchise development creates roadmaps that turn successful games into sustainable properties. Rather than treating each release as isolated, we help you see the larger picture and plan strategically for long-term creative and commercial growth.
This work brings clarity to what comes next. You gain structured thinking about sequels, spin-offs, and brand expansion that respects your original vision while opening new possibilities. The result is confidence in your game property's future and practical plans for getting there.
Strategic Direction
Clear roadmaps show where your franchise can go, helping you make informed decisions about development priorities.
Creative Evolution
Framework for expanding your game universe while maintaining what made the original work special.
Brand Development
Systematic approach to building recognition and loyalty that extends beyond individual game releases.
Sustainable Growth
Plans that support continued development without overwhelming resources or diluting quality.
The Situation Many Developers Face
Success Without Direction
Your game found an audience and performed well. Now people ask about sequels or related projects, but you're not certain what direction makes sense. The pressure to capitalize on success without a clear plan creates uncertainty and stress.
Risk of Missteps
Making the wrong choices with sequels or spin-offs can damage what you've built. Expanding too quickly, in wrong directions, or without proper planning risks disappointing existing fans while failing to attract new ones. These stakes make every decision feel heavy.
Resource Constraints
Building a franchise requires sustained effort and investment. Without strategic planning, resources get spread thin across projects that might not support each other. You need approaches that fit your actual capacity while building toward something meaningful.
Our Approach to Franchise Development
We start by understanding what made your original game connect with players. This foundation informs everything that follows. Franchise development isn't about copying what worked but understanding why it worked and how those elements can evolve across multiple releases.
Strategic planning examines potential sequel directions, spin-off opportunities, and brand expansion possibilities. We consider market dynamics, audience expectations, and your creative vision together. The goal is creating frameworks that guide development decisions while remaining flexible as circumstances change.
Sequel Planning
We map potential sequel directions that advance your game's story or mechanics while maintaining what players valued in the original.
Spin-Off Concepts
Exploration of related game ideas that expand your universe without directly continuing the main storyline or gameplay.
Brand Strategy
Framework for building consistent identity across releases, creating recognition and loyalty that transcends individual games.
Development Roadmap
Practical timelines that account for resources, market conditions, and creative needs, keeping growth sustainable.
The Franchise Development Process
Foundation Analysis
We examine your existing game deeply, identifying core elements that resonate with players and understanding what makes it work. This analysis reveals opportunities and constraints for franchise expansion.
Strategic Exploration
Together we explore potential directions through structured discussions. What story threads could continue? Which mechanics might evolve? Where do natural spin-off opportunities exist? This collaborative process surfaces possibilities you might not have considered.
Roadmap Creation
We develop detailed plans showing how your franchise could evolve over time. These roadmaps include sequel concepts, spin-off ideas, and strategic milestones. Everything accounts for practical realities like development capacity and market timing.
Documentation Delivery
You receive comprehensive documentation covering your franchise strategy. This includes concept outlines, development priorities, brand guidelines, and implementation recommendations. These documents guide your decisions long after our work together concludes.
Investment and What You Receive
Comprehensive Strategy Package
Deep analysis of your existing game and its potential
Multiple sequel concepts with detailed outlines
Spin-off opportunities and development approaches
Brand development framework and guidelines
Multi-year development roadmap with milestones
Market positioning and audience expansion strategies
Long-Term Value
Strategic franchise planning prevents costly missteps and wasted development effort. Clear roadmaps help you make confident decisions about where to invest resources. The documentation you receive serves as a reference point for years, guiding expansion while maintaining creative coherence.
Rather than figuring out next steps after each release, you'll have a framework showing how pieces fit together. This clarity reduces stress, improves decision quality, and helps you build something that lasts beyond individual game releases.
What Success Looks Like
Strategic Clarity
You'll understand where your franchise can go and why certain directions make more sense than others. Decision-making becomes easier because you have frameworks rather than guesswork.
Coherent Expansion
Each new release feels like part of a larger whole rather than disconnected projects. Players recognize consistency while appreciating evolution, building loyalty across your franchise.
Resource Efficiency
Development efforts support each other rather than competing for attention. Strategic planning helps you allocate resources effectively, avoiding wasted work on directions that don't serve larger goals.
Timeline and Process
Franchise strategy development typically spans four to six weeks. This includes analysis, multiple strategy sessions, documentation creation, and refinement based on your feedback. The pace allows for thoughtful exploration rather than rushed decisions.
Approaching This Work Together
Franchise planning requires understanding your game, your vision, and your circumstances. Initial conversations help us determine whether this work makes sense for where you are now. Not every game needs franchise development, and timing matters.
We discuss your current situation openly, exploring whether strategic planning would genuinely help or if other priorities should come first. This honest assessment benefits everyone and ensures we only proceed when it makes real sense.
Honest Assessment
We evaluate whether franchise development fits your current needs rather than pushing forward regardless.
Collaborative Process
Your insights and vision shape the strategy at every stage, ensuring plans reflect your actual goals.
Practical Focus
Strategies account for real-world constraints and opportunities rather than theoretical possibilities.
Exploring Franchise Possibilities
Beginning this work means having conversations about your game and what you envision for its future. We discuss what's working now, what possibilities you've considered, and whether strategic franchise planning would genuinely help your situation.
Discovery Discussion
We learn about your game, its reception, and your thoughts on where it might go next. This conversation helps us understand if franchise development fits your needs.
Scope Definition
If we proceed, we define exactly what the strategy work will cover based on your priorities and circumstances. You receive a clear proposal before committing.
Strategy Development
We work together through analysis, exploration, and planning. Regular sessions keep you involved, ensuring the strategy reflects your vision and addresses your actual needs.
Contact us through the form below or call +12129671900 to start a conversation. We're located at 350 Fifth Avenue in New York and available to discuss your franchise development needs.
Start Planning Your Franchise
Share some information about your game, and we'll reach out to explore whether franchise development could benefit your project.
Begin the DiscussionExplore Other Development Options
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